Lara is an award winning fitness & well-being coach, athlete, co-founder of BlitzFitness, mother and influencer.
“If Superman and WonderWoman had a love child it would be Lara”
Richard Reed CBE, Founder of Innocent
Lara has been a sportswoman all her life and has been a personal trainer, pilates teacher and group instructor for 10 years. A political science graduate from Loughborough University, her first job was to support an all party committee on women’s healthcare.
Her passion for keeping people healthy, active, challenged and body confident has been an unswerving theme throughout her life.
Lara writes regularly for a range of publications and has been featured in Women’s Running, Vogue, The Times, Good Housekeeping, Red and The Sunday Times Magazine and is often approached for comments on a range of fitness areas.
Lara undertakes a number of speaking engagements relating to inspiring women, fitness and striving for the charity Big Change.
Whilst at home with young children Lara started taking other mums running. She met business partner Karen Crump in the playground (we like to call it the School Gate business model) and BlitzFitness was born.
An outdoor fitness community of over 300 #Blitzers now regularly run, jump, burpee and hop their way around the green spaces of SW London.
Virgin Strive Challenge
It’s a team effort
In 2014 Lara was the only mother and woman over 40 to join Sam Branson’s core team taking on the inaugural Virgin Strive Challenge. A journey of over 1500km ‘under human power only’, the core team left the 02 in London, ran to Dover, rowed the channel, cycled to Verbier, hiked to Zermatt and finished by climbing the Matterhorn. This ‘strive’ was to raise money for big-change.org a charity seed funding projects that make a big change in the lives of children in the UK who strive in life.
Lara’s energy, team spirit and leadership skills resulted in an invite back for 2016 where the core team were challenged to double the distance leaving the Matterhorn for Mt Etna involving cycling the length of Italy and swimming the Messina Straits from Italy to Sicily. Lara was responsible for preparing the core team, including Sam & Holly Branson for the open water swim.READ MORE DETAIL